Multi-ID Data Lab Active
Google Tag Gateway
Testing First-Party stream consolidation vs. Standard delivery.
Active Target Summary
• Primary GA4:
G-QDK2WX7MJ1 1st Party• Secondary GA4:
G-F0S70EKR51 1st Party• Google Ads:
AW-17153099825 1st Party• Floodlight:
DC-16848889 1st Party
• Control (3P):
G-MQ6V2VWKL2 Standard